Director of Sports
This is a senior management role within an educational setting with responsibility for managing the full programme of sport. The role in a higher education setting may involve setting budgets, recruiting and leading a team of coaches and ground staff, managing facilities and arranging the sporting program. This role in a private school may have a more hands on responsibility for these areas. This role in the USA is known as an Athletic Director.
http://sportscareers.about.com/od/careerpaths/a/ADprofile.htm USA information
http://sport.exeter.ac.uk/thesportsoffice/meettheteam/ examples of the role